About

I'm a designer and entrepreneur based in Jakarta, working where environmental sustainability meets digital technology. I trained as an architect at Universitas Indonesia and now move between brand, product, spatial and interface design.

In 2022 I co-founded ENC Solid Wood. I built its brand, website and product line from scratch, tested and researched Indonesian wood, and ran campaigns that teach the building industry about responsibly sourced materials. Monthly client acquisition tripled between 2022 and 2025. At MyTutor.nl I lead product design and development for an e-learning platform, working with a development team in Indonesia to make good education easier to reach.

Before that I designed exhibitions and NBA brand work at Studio 1212, ran PACQ, a studio that helped more than 150 small businesses with branding and export-ready packaging, and built websites under GADOGADOGUE.